The beauty industry is constantly changing. This is mainly thanks to customers who are increasingly aware of their needs and want to take care of themselves, while maintaining a rational attitude to the changes taking place in the environment and the emerging cosmetic trends.  The producers, on the other hand, have to face numerous challenges, such as: modern production, climate change, the growing importance of e-commerce in the purchases of Poles.

Vegan cosmetics, body positive, mood & dirt beauty, animal-friendly production, intelligent care – these are just a few of the concepts that have gained in importance in recent years.  In Good One we help beauty brands to successfully reach the Consumer with the product they are looking for and need. We support companies in maintaining relations with the customer, provide solutions and tools to build a long-term corporate image. We influence the real increase in the awareness of the Customer’s products, emphasizing their quality, application and distinguishing features.