A well-functioning business is one that has well thought-out and optimised services, uses innovative solutions and reaches for tools that help in everyday work. Brands offering services for business know very well how important is transparent communication of benefits. Directing their offer to companies, start-ups and the self-employed – they face many challenges – how to sell a service, how to make a corporate client interested, how to communicate the benefits of their offer in competition with other subcontractors.