Consumer expectations of food products have increased strongly in recent years. Producers of fast-moving consumer goods attach greater importance to the promotion of their goods, to the creation of stories that go down in the minds of consumers, creating a long-standing attachment to the brand and product. Restaurants and hotel owners are also faced with a similar situation, for whom good marketing is often the key to success in attracting a permanent group of guests.

A good image of products and services in the Horeca industry means not only properly functioning PR communication, but also engaging social channels, personalised advertising and transparent production. Today, the Horeca market is worth almost PLN 35 billion and dozens of developing social nutrition trends. Forecasts of the market and its individual segments are positive, which additionally encourages producers to further develop new products.