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We comprehensively create strategies for brands and companies at every stage of their development. Their role in the entire brand structure is a fundamental part. A well created and implemented strategy is an opportunity to conduct consistent communication and build a strong, value-conscious brand.

Communication strategies

  • communication objectives
  • analysis of strengths and weaknesses
  • opportunities and threats
  • research and analysis of competition activities
  • marketing plan
  • marketing budget
  • key performance indicators

Crisis strategies

  • crisis communication mechanisms
  • recommendations for communication and business activities in the crisis
  • procedures and media policy
  • analysis of potential crisis situations
  • analysis of the sources of crisis situations + image breakdown
  • crisis scenarios
  • analysis of crisis symptoms
  • tasks of the crisis management team
  • crisis material templates

Market launch strategies

  • market research analysis
  • benchmarking analysis
  • development of target groups (language, aspirations, characteristics)
  • creating key people
  • product pricing policy
  • analysis of the activities and positioning of competitors
  • product distribution characteristics
  • breakdown of support tools

Rebranding strategies

  • baseline situation
  • rebranding objectives
  • visual and verbal communication
  • market trend analysis + rebranding arguments
  • development of brand connotations
  • key consumer insights

Crisis audits

  • strengths and weaknesses of the company
  • information on previous crises
  • risks related to the company’s operations
  • opportunities and threats of the crisis
  • initial assessment of compliance with procedures, crisis prevention mechanisms
  • assessment of the response to the crisis so far
  • assessment of technical, factual and personal preparations for the crisis

Marketing strategies

  • marketing audit
  • competition analysis
  • analysis of the consumer’s behaviour and the purchasing path it goes through
  • identification + target market analysis
  • the definition of the company’s mission and objectives
  • components of the strategy (product, development, promotion, prices, distribution, communication)

Communication audits

  • getting to know the company, its employees
  • analysis of active communication channels
  • quantitative study
  • qualitative testing
  • communication analysis
  • summary and recommendations for further amendments

Your company needs a comprehensive strategy?

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    Good One to polska grupa marketingowo - doradcza, która kompleksowo wspiera marki w efektywnym osiąganiu celów wizerunkowych oraz sprzedażowych. Good One to ludzie, wartości oraz profesjonalne usługi z zakresu komunikacji marketingowej. Tworzymy nowe marki oraz wspieramy te już istniejące poprzez skuteczne działania z zakresu public relations, social media, digital marketingu, kampanii SEO, SEM oraz reklamy.

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    +48 22 392 95 85

    EMAIL

    kontakt@goodone.co

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