The entertainment and tourism market has undergone major changes in recent years and has been booming again. In 2020, climate-neutral travel, vegan hotels and domestic travel were particularly popular. Local tourism has also become a frequent choice of Polish women and men, and an increasing percentage of them have decided to go on weekend trips out of town, combined with a visit to the country’s cultural heritage. The multitude of air connections and international destinations, as well as attractive flight prices – increased interest in individual travel.

The tourism and entertainment industry also faces the high seasonality of services offered. Therefore, the proper implementation of timely promotional activities in this sector is particularly important.  Thanks to this, it is possible to reach the Client at an early stage of the search and to subscribe to the subconscious as a proven, reliable and trustworthy partner. The coordination and recommendation of events building the image of entertainment brands is a key element of marketing communication.