The pharmaceutical industry has been a long-term leader in advertising spending. In 2019, the media promotion budget spent in front of health-related brands accounted for over 35% of all advertising spending by all industries. Medicines, pharmaceuticals, clinics and medical advice centres fight for consumer attention.  At the same time, consumer health awareness is growing year on year. They expect transparency from the drug supplier, quality private medical care and transparent communication.

Marketing agencies that support brands with their service are designed to confirm the credibility of consumers and users and to strengthen trust.  In Good One we take a comprehensive approach to the subject, starting with market research and analysis. Promotional activities are in compliance with the applicable law and at the same time are always created for the benefit of customers and patients.